MANILA, Philippines - Mitsubishi Motors Philippines Corp. (MMPC) reported its best monthly sales in March of 6,822 units.
“This is the highest monthly retail sales volume ever attained by MMPC in spite of the severe competition in the automotive industry,” the local unit of Japanese automaker Mitsubishi Motors Corp. said.
MMPC’s March sales volume was 43.8 percent higher than February and 38.3 percent more compared to the same month last year.
Mitsubishi light commercial vehicles registered 4,966 sales in March, while passenger car sales reached 1,619 units.
“Capitalizing on its extensive vehicle lineup and with the aggressive promotions and flexible financing package available, MMPC was able to deliver exemplary performance in March,” MMPC said.
For the first quarter, MMPC sold a total of 16,509 units, up 12.6 percent year-on-year.
“The Mirage G4 which is now locally manufactured and the soon to be locally produced Mirage continue to attract first time car buyers and young families with its exceptional value for money proposition and fuel efficiency,” MMPC said.
“The unveiling of the Montero Sport GLX variant and 2017 Strada which is now equipped with the 4N15 MIVEC clean diesel engine contributed on this sales feat last March,” it added.
Take-up of Montero Sport was also strong with sales soaring to a record 2,007 units since it was launched in the Philippines.
MMPC said upgrades of other core models would be introduced within the year to boost its competitiveness.
“MMPC is highly confident to keep the robust sales and achieve its sales target for 2017,” it said.
The company is eyeing to sell 75,000 units this year, a 22 percent increase from last year’s record sales of 61,400 units.