How TV is evolving as a dominant consumer touch point? What is the state of radio, print media and out-of-home? How digital and mobile are disruptively transforming the Filipino consumers lifestyle, behavior and habits? These are some of the relevant questions that will be addressed in the Media Outlook 2018. Released

Know the media landscape and Outlook for 2018
(philstar.com) - November 3, 2017 - 7:18am

MANILA, Philippines (As released) – As the year ends, media landscape continues to shift - making the upcoming 2018 more interesting and unpredictable for various media, brands and communications organizations.

How TV is evolving as a dominant consumer touch point? What is the state of radio, print media and OOH (out-of-home)? How digital and mobile are disruptively transforming the Filipino consumers lifestyle, behavior and habits?

These are some of the relevant questions that will be addressed in the Media Outlook 2018 on Dec. 11, 2017 at Fairmont Hotel, Makati City.

Media Outlook 2017 - Vice President of Fiera de Manila Inc., Norelyn T. Babiera, opens last year’s media forum.

Very few fora touch on the topic of marketing communications in a holistic approach from looking at the current landscape to trends and forecasts, including its implications for the media industry in the coming year – 2018.

The Media Outlook 2018 presents more than just the usual economic forecasts we get from different media groups.

The panel of experts composed of leading media experts, Jay Bautista, Managing Director of Kantar Media Philippines, Donald Patrick Lim, CEO of Dentsu Aegis Network PH, Vinay Goel, General Manager of Posterscope PH, and Lloyd Tronco, Executive Director of PhilCourse, representing various industry stakeholders will answer and provide information in the media briefing.

Media Outlook 2017 – (from left) Jay Bautista of Kantar Media Philippines, Gabriel V. Buluran of Kantar Media Philippines, Lexi Schultz of ANC, Norman B. Davadilla of Publicis One Media, Norelyn T. Babiera of Fiera de Manila Inc.

Media is changing dramatically. It will impact everyone and change the role, placement and form of advertising. Start planning your cross-channel advertising, marketing budget and strategies on TV, Radio, OOH and Digital for 2018. Attend Media Outlook 2018 on Dec. 11, 2017 at Fairmont Hotel, Makati City.

This media briefing is open to all CMOs, managing directors, advertising/marketing managers, brand managers, category managers, product managers, corporate communication managers, media planner/managers, publishers, advertising suppliers, entrepreneurs, academics, students, government, and those involved in media, advertising and marketing.

The program is organized by Fiera de Manila Inc., Kantar Media and PhilCourse.

For inquiries, call: +632-8960639, 8960637, email: norelyn@fmi.com.ph, visit website: www.fmi.com.ph

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